Retail · Headless Commerce
A headless storefront that renders sub-second
Replatforming a global retailer onto an edge-rendered, headless storefront with live inventory and a fast checkout.

In short
Retail build, in short
- A decoupled storefront served from the edge
- Statically generated catalogue pages with live data on top
- Cached, revalidated inventory and pricing reads
- A checkout path isolated and load-tested for peak traffic
What made this hard.
On a large catalogue, every hundred milliseconds of page load shows up in conversion. A coupled storefront and back office makes both slow to change and easy to break during a sale.
The work was to decouple the front end, render at the edge, and keep inventory and pricing live without hammering the commerce backend.
Stack
- Next.js
- TypeScript
- GraphQL
- Vercel
- Redis
- Commerce API
The build, step by step.
Headless separation
The storefront talks to commerce through an API layer, so the experience can change without touching the system of record.
Render at the edge
Pages are statically generated where possible and served from the edge, with dynamic data hydrated on top.
Live inventory, gently
Stock and pricing update through cached, revalidated reads so shoppers see current data without overloading the backend.
A checkout that holds
The checkout path is isolated and load-tested for peak events, because that is the moment that pays for everything else.
What you walk away with.
- A decoupled storefront served from the edge
- Statically generated catalogue pages with live data on top
- Cached, revalidated inventory and pricing reads
- A checkout path isolated and load-tested for peak traffic
Services involved
A headless storefront that renders sub-second questions, answered.
Still unsure if A headless storefront that renders sub-second is right for your project? A senior engineer will tell you straight on a free call.
It separates the shopper experience from the commerce backend, so the storefront can be redesigned and made faster without risking the system of record. Each side evolves at its own pace.
Catalogue pages are statically generated and served from the edge, with live data such as stock and pricing hydrated on top through cached, revalidated reads.
The checkout path is isolated and load-tested for peak events specifically, because that is the moment that matters most for revenue.

Building something similar?
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